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Although the balance sheet may not even put a value on it, a companys brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firms market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organizing principle, guiding every action and decision. Order for it today at a great and amazing price and have Jumia Kenya deliver it righ...
The product Categorized Books, Professional, Education & Learning, Back to school & campus, Back to Campus and Educate Yourself LTD Brand
The original price of the The Economist: Brands and Branding is Ksh.27001 and Jumia offer price is Ksh.2700. Only the last 1 number of The Economist: Brands and Branding available
Educate Yourself LTD The Economist: Brands and Branding Description
Although the balance sheet may not even put a value on it, a companys brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firms market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organizing principle, guiding every action and decision. Order for it today at a great and amazing price and have Jumia Kenya deliver it righ...
The product Categorized Books, Professional, Education & Learning, Back to school & campus, Back to Campus and Educate Yourself LTD Brand
The original price of the The Economist: Brands and Branding is Ksh.27001 and Jumia offer price is Ksh.2700. Only the last 1 number of The Economist: Brands and Branding available
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